TY - JOUR UR - https://doi.org/10.25259/ICAJ_7_2023 DO - 10.25259/ICAJ_7_2023 TI - The Potential Market of Onco-Wellness for use of Nutraceutical Supplement’s Therapeutic Benefits AU - Gutte,Rajashri Kanad AU - Jadhav,Damini AB - Lifestyle changes and dietary modifications perform a key role in preventing cancer. This article aims to discuss the current nutraceutical products in the market on natural bioactive extracts mainly distinguished by a specific polyphenolic profile. Researchers are more focused on alternative and complementary therapy which has both nutritional and medicinal importance, pertinent to the prevention and treatment of disease mainly including natural products with the least or no side effects. At present, many well-documented nutraceuticals are accessible commercially in different forms including tablets, powder, vials, capsules and so on, based on the diseases being targeted. Nutraceuticals are being used as pharmaceuticals. Many of them in the range of herbal products and dietary supplements are purchased by the general public as self-medication. According to Fact.MR’s (Fact.MR, a market research and competitive intelligence provider) newly published report of GLOBE NEWSWIRE, the global market of nutraceutical supplements is anticipated to expand at a rate of above 8% compound annual growth rate (CAGR) till 2031. In growing day by day, India will be a strong market for nutraceutical products as the player in the industry. India is anticipated to have at least 3.5% of the worldwide market by 2023, with a CAGR of 8%. The acceptance and popularity of these nutraceuticals are very high. The targeted group and herbal, chemical and ingredient-based categories, especially the patented ones are in-depth classified. In this review, we highlighted products that are available on the Indian market that are enriched with supplementary micronutrients, functional foods and nutraceuticals that may suppress the development of cancer cells and promote cancer cell apoptosis. VL - 2 T2 - Indian Cancer Awareness Journal JO - Indian Cancer Awareness Journal J2 - Indian Cancer Awareness Journal SN - 2834-4944 SN - 2831-7998 ER -